Crisis Management

In today’s chaotic digital world, crises are an integral part of every organization’s reality. That’s why it’s essential to know how to manage them, and take control of the narrative before it takes control of you. Anticipating scenarios, preparing for the unknown, and not facing it alone. That’s where we come in. And with the right tools, we just might turn your next crisis into an opportunity.

Reducing Uncertainty

A well-prepared Crisis Playbook ensures you’re ready for anything and react better: We identify potential risks, run scenario drills, and map out proactive solutions.

Controlling the Information and Conversation

Our intelligence research team delivers rapid, real-time insight into the crisis: its scale, impact, and trajectory. With a clear picture, you can respond quickly, strategically, and regain control over the situation.

A Purpose-built Response System

Crises – especially online – demands surgical precision. That means understanding who the key players are, analyzing language and tone, choosing the right messages, and delivering them through the right channels. Our tailored digital response framework gives you everything you need to lead the narrative with confidence.

The White Hair Effect

Simply put: experience matters. With over 15 years in crisis and reputation management, and more than 100 organizations guided through turbulent times, we know how to turn crisis into a opportunity.

Five years of managing the informative publicity of countless crises - Leptospirosis, Salmonella, Measles, Covid-19 and many more, including broadcasting life-saving info to our followers.

When a commercial company is managing a crisis well, you'll probably never hear about it. We specialize in preparing them for potential crises, and be there right alongside, and provide the practical tools to manage a crisis in the best way possible, when it does happen.

Cyber crises blow up in one moment. They demand the best technical work, but also a wide digital media angle - how do we communicate the situation to the customers? How do we prepare the customer service to thousands of calls? How to we maintain a trustworthy SLA? In a hack, our extensive experience is critical for the organization.

You'll be in good company…

When in crisis, successes, cracking briefs and all along the way

Smadar Shazo

Smadar Shazo, Director of Public Relations, Advertising, and Marketing at the Ministry of Health

"A company with a strong service mindset, extensive experience, high availability, and a deep attentiveness to public needs."

Oli Sadan-raz

Portfolio and Media Marketing Manager for UBBAI, MARS

"From our experience, working with the team has been marked by their high availability, genuine care, and professionalism, even in complex situations. The team is committed to a results-oriented partnership, and there is an exceptional level of trust between us."

Shira Aharonson

VP of Marketing, MATAV

"They’ve become true partners on our journey, and we trust their judgment and guidance, which is rooted in a deep understanding of our needs, along with creative and flexible thinking. I highly recommend them."

Shira Kaveh

Head of Communications and Public Relations, Ministry of Economy

"The Web Done team is a true partner in our journey. They understand our needs, are proactive and attentive, and help us with strategic thinking and solutions. The team is always available, and the collaborative environment is incredibly productive and positive. Their service is high-quality and professional, especially in creative and content areas. I highly recommend them."

Esti Rosen

CEO of Blupharma, Consumer Health Consultant and Manager

"They cracked the code on how to transform a good presentation into an exceptional one. A rare blend of wisdom, in-depth thinking, business and marketing insight, combined with high emotional intelligence, results in presentations of the highest caliber I've ever seen."

Anat Halperin

Marketing Director, Davidson Institute

"The process was precise, practical, and to the point—no fluff. Their greatest strength was turning our content into one clear, compelling story. This is exactly what I expect from storytelling—done on a grand scale."

Asaf Asbag

VP of AI, Playtika

"The most significant benefit was the time saved: it would have taken me 20-30 hours to do this myself. The story was excellently written, and the design was impactful. I felt confident that I was representing Playtika in the best possible way."

Limor Shmerling Magazanik

Magazanik, Senior Israeli Representative at the OECD

"I had the privilege of working with the team on preparing a critical presentation for a complex process. They quickly understood both the professional content and the underlying interests, becoming true partners in shaping the strategy, the precise messaging, and delivering a professional and efficient presentation."